The Shop Caloundra brand was created by the Caloundra Business Alliance and launched an “Eat Shop Stay” lift out in My Weekly Preview in March 2018 which was distributed to 27,000 homes. This included the launch of a Shop Caloundra Loyalty Card. The initial 1,000 cards batch were signed up for within 10 days and the total number of active cards is currently 1,800. In addition with the assitance of the Downtown Caloundra Taskforce a temporary “Shop Caloundra 4551” local card was produced and is now available to external event organisers who bring groups to Caloundra and the Sunshine Coast.
On 7 September 2018 saw the inaugral My Style Caloundra Fashion Show in conjunction with My Weekly Preview launch at the Caloundra Powerboat Club, with a total of 20 businesses participating by supplying models, outfits or displaying trade stands. 220 guests attended the day.
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