Caloundra’s new brand has been making waves, and the town continues to impress with the unveiling of an impressive mural-like artwork at the Sunshine Coast Council’s customer service centre. The artwork, implemented by Caloundra local artist Steven Bordonaro, brings the exterior of the centre to life with an image of iconic Bulcock Beach.
The mural-like artwork is part of the town’s exciting work underway as part of the Caloundra Centre Master Plan and precinct-based projects such as the Destination Centre and Community and Creative Hub. The artwork is a symbol of the town’s progressiveness, uniqueness, and potential. The artwork represents the pristine surrounds that our locals, business and cultural community heart all thrive in.
The mural has been unveiled at the same time as the new brand strategy that has been developed by the Downtown Caloundra Taskforce, which is made up of local business and community members. The success of the new brand relies on the uptake by businesses, the community, and passionate locals. Local business owner and Caloundra Ambassador Kim McCosker said that she was delighted to see Caloundra’s new personality come to life as positive, happy, human, and unpretentious. She encouraged everyone to adopt and promote the new look with pride and passion.
The unveiling of the new mural-like artwork is a testament to the town’s creativity and talent. Caloundra local artist Steven Bordonaro has done an incredible job of bringing the iconic Bulcock Beach to life. The artwork is a perfect representation of the town’s sun, sea, and nature.
The new artwork is an exciting addition to the town’s already vibrant and welcoming new brand. The new brand embraces the use of a winky face and ‘un’ words to capture many of Caloundra’s “unique, fun, unforgettable, and stunning” qualities, including its pristine beaches and friendly locals. The new branding is just one element of how the community is coming together to showcase the world just how stunning but unpretentious the town is. Caloundra is going through a renaissance, and the new brand and artwork symbolise the town’s unique and unforgettable qualities.
The mural can be seen on the corner of Bulock Street and Otranto Avenue.
Pictured: bringing the 77 Bulcock Street Building to life through art:
Zak Standel, Caloundra Stickerman
Brett Murray, Caloundra Stickerman
Terry Hannah, Caloundra Stickerman
Steven Bordonaro. Local Artist
Mark Chapman, Horse and Water