Commercial Precincts Activation Program

Commercial precinct activation, within the Sunshine Coast context, is undertaken to strengthen the collective resilience of the business community; as well as strengthen the destination appeal of the precinct.

In 2011, Sunshine Coast Council (Council) resolved (OM11/264) that any annual operating surplus from the Caloundra Central Business District Regulated Parking be utilised for projects, facilities and other services for the benefit of the Caloundra Central Business District. From 2014, funding from this source has been applied to a range of targeted economic development activities that address the economic challenges faced in the Caloundra central business precinct.

Council has led a range of economic development initiatives, including the engagement of a Business Development Facilitator for Downtown Caloundra and the establishment of a leadership Downtown Caloundra Taskforce comprising representatives from the local business community. Taskforce activities are supported, developed and implemented by the Business Development Facilitator. Separate to economic activation, Council also delivers Place Making projects in activity centres across the Sunshine Coast that enable the community to provide input, discuss ideas and essentially guide the development of a vision and future plan for their town. The Business Development Facilitator works closely with business and industry groups in town notably The Caloundra Business Alliance and The Caloundra Chamber of Commerce.

A diverse range of projects have been initiated to deliver outcomes for Caloundra and the collective impact of these projects include increased footfall, better connectivity between the main street and feeder streets, elevation of the digital footprint of Downtown Caloundra and increased engagement between business and community.

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Highlights of 2017 Projects funded through the CBD Regulated Parking Fund.

Event Project Initiation Description / Team
Buskers on Stage Downtown Caloundra Taskforce
Ignite Chilli Festival Caloundra Chamber of Commerce
Art in Construction Downtown Caloundra Taskforce
Christmas in Caloundra Caloundra Business Alliance
Incorporation of Caloundra Business Alliance Caloundra Business Alliance
Talk Like a Pirate Day Caloundra Business Alliance
End of Summer Sidewalk Sale Caloundra Business Alliance

 

Highlights of 2018  Projects funded through the CBD Regulated Parking Fund.

Event Project Initiation Description / Team
Shop to Win MixFM campaign Downtown Caloundra Taskforce
Shop Caloundra Brand/Loyalty Card Caloundra Business Alliance With My Weekly Preview
My Style Fashion Show Caloundra Business Alliance With My Weekly Preview
Street Banner Program Downtown Caloundra Taskforce
Caloundra Greeters Downtown Caloundra Taskforce With Rotary Club Caloundra Pacific
Looking Glass Fish in the Deep Hue Sea Mural Sunshine Coast Council – Public Arts Team
Ignite Chilli Festival Caloundra Chamber of Commerce
Sunshine Coast Film Festivals Caloundra Film Festival
Christmas In Caloundra Caloundra Business Alliance
New Year’s Eve at Kings Beach Creative Events

 

 

Highlights of 2019  Projects funded through the CBD Regulated Parking Fund.

 

Event Project Initiation Description / Team
Holiday bus services for Caloundra Music Festival Sunshine Coast Council
Discover Caloundra Caloundra Chamber of Commerce Caloundra Tourism Sub Committee
Shop Improvement Incentive Program Downtown Caloundra Taskforce
Skyline Ferris Wheel Downtown Caloundra Taskforce With Skyline Attractions
Fairy Lights in Bulcock Street Downtown Caloundra Taskforce
Festoon Lighting Village Laneway Downtown Caloundra Taskforce
Fishing Australia TV Episodes Downtown Caloundra Taskforce
The Strand Party Caloundra Chamber of Commerce
Late Night Shopping Caloundra Business Alliance With My Weekly Preview
Shop Caloundra Magazine Insert Caloundra Business Alliance  With My Weekly Preview

 

Highlights of 2020  Projects funded through the CBD Regulated Parking Fund.

 

Event Project Initiation Description / Team
Street Banner Program Downtown Caloundra Taskforce
Shop Improvement Incentive Program Downtown Caloundra Taskforce
Skyline Ferris Wheel Downtown Caloundra Taskforce With Skyline Attractions
Hot 91 Smarty Pants Caloundra Business Alliance